"The choicest fruit of Hindustan", says Amir Khusro in his Persian verse, "for garden pride the mango is sought. Ere ripe, other fruits to cut we ban, but mango serves, ripe or not." Poetic, yet precise. People have always enjoyed ripe and raw mangoes alike. And perhaps no other fruit, when ripe or raw serves our taste buds as much as the mango does.
The Aamba Mahotsav is our way of showing our appreciation for this wonderful fruit.
This annual programs hosted by the Konkan Vikas Prathisthan in Mumbai, allows the
end consumer to enjoy the delicious mango at an economical price, while ensuring that
the farmer does not suffer financially. This indirectly improves the quality of life of the
residents of this region. This event gives the farmer a fair price for his quality and hard
work. The festival and its location provide both, the farmers and consumers a variety of
options to choose from. As the farmers sell their product directly, they are able to
interact with their customer without the interference of any middlemen.
The Aamba Mahotsava is a revolution in Indian trading. It has been a great success since the time it was first conducted. This festival gathers almost 300 farmers and no of buyers every year since the past 8 years. The vision of Vinod Tawde and the commitment of the entire organization is evident to every single person attending the Mahotsav. One of the salient features of the event is that it not only is designed for buying and selling, but it also has various modes of entertainment for the attending masses. There are competitions and games for people of all ages.
Very few endeavors achieve the success and applause this wonderful event has garnered. It opens new and better avenues for their business. It gives the buyer a variety of crop at a reasonable price, all in one location. It also showcases the Konkan region and gives visitors a glimpse of their culture.
We are only continuing a tradition started many centuries ago, because we too love the mango! Join us in this wonderful celebration as we salute our favorite fruit and its hardworking caretaker!
